If you are thinking about changing your carpets, floors or blinds, it can be easy to get wrapped up in advertisements claiming outrageous discounts. Nowadays we are constantly bombarded by ads from television, radio, internet and even daily emails from dealers boasting on how they can give you the best deal. If you are thinking of upgrading your flooring or window coverings, it is important to do your research and know all the ins and outs of the product you are purchasing. Here are some common advertising techniques used by retailers to win your business:
FREE installation: This type of marketing is often used by the big box stores. They attract clients by offering free installation when you purchase their carpet, flooring or blinds. How do they do this? The store can provide free labour by over pricing the products they are selling and installing. Additionally, there are usually extra charges hidden with these programs in the fine print of their contracts.
Guaranteed lowest price: This technique is used by many giant retailers who want to be known as the lowest price in the land. The idea is, if you can find the same carpet/flooring/blinds/etc. anywhere else at a lower price, the store will meet or beat that price by 5 per cent. Of course it is difficult to find the same flooring or blinds elsewhere because most giant retailer own exclusive rights to certain brands.
Door crashers: Retailers will advertise a ridiculously inexpensive price for a product within their weekly flyer. When you go into the store to see said item, their salesperson will direct you to a shoddy product and go ahead and try to sell you another higher-end product for considerably more money. The goal is to advertise lower-end merchandise in order to get you in their store, in hopes that you purchase their over-priced items.
Kingsway Carpets and Blinds offer a wide variety of quality flooring options and elegant window coverings to suit any and all home décors. They provide in home consultations and installations for all their products. For more information, visit them at 100 The East Mall or log on to www.kingswaycarpetsandblinds.com.